Inspired by Heritage
OUR FOUNDER'S STORY
Founded by Dr. Risha Shah, Ammoha was born from her deep love for beauty and her mother’s traditional kajal-making methods. Her personal experience with sensitive skin and chemically harsh products inspired a vision to create natural, vegan, and skin-friendly cosmetics thoughtfully designed for every Indian skin tone.
Driven by a passion for safe beauty and inspired by India’s rich heritage, Ammoha brings together natural ingredients, thoughtful formulations, and modern cosmetic expertise. Rooted in research and real user insights, every product is created to celebrate individuality and enhance every woman’s unique beauty through safe, inclusive, and heritage-inspired formulations.











