Founded by Dr. Risha Shah, a Physiotherapist and certified Yoga Instructor with a decade of experience, our journey began with a deep-rooted love for beauty and cosmetics. Inspired by her mother’s handmade kajal, created using ancient Indian methods, Dr. Shah dreamt of developing clean, skin-friendly cosmetics. Personally struggling with sensitive skin and the harsh chemical products available, she recognized a significant need for natural, vegan, and cruelty-free alternatives, especially those suitable for diverse Indian skin tones. While in Canada, she observed the global variety in skincare and identified a considerable gap in the Indian market.

Collaborating with Dr. Neeraj Navare, a cosmetologist and makeup artist with over 15 years of experience, we have developed a range of vegan and cruelty-free products made with natural ingredients. These products are specially formulated to suit diverse Indian skin tones. Backed by years of extensive research and real user feedback, we are proud to launch a line that celebrates every woman's unique beauty. Our mission is to create inclusive, skin-friendly cosmetics inspired by nature and heritage.